![]() The Spanish have proved to be the most prolific sharers, at 47% of subscribers, followed by Germany (42%), France (35%) and Italy (33%). The research found that in Netflix’s five biggest European markets – the UK, Germany, Spain, France and Italy – a “minimum” of 17 million subscriber households share their passwords. ![]() This compares with a more moderate 18% of 45- to 54-year-olds. Its analysis revealed that account sharing is most prevalent among younger Netflix fans, with at least 29% of 18- to 24-year-old UK subscribers doing so. “That said, we still believe our results to slightly underestimate the incidence of password sharing.” “Our estimates came from analysing account activity, and we corroborated this with various other sources,” said Ali Vahdati, the Digital i chief executive. In the UK at least 27% of Netflix’s estimated 14.9 million subscribers, more than 4m accounts, allow other households to use their accounts to watch shows from Bridgerton to Stranger Things for free, according to the research firm Digital i, which said the true figure is almost certainly higher.
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